Role Product Designer
Project Restyling Ruangkerja Application
Goal Enhance the visual design and user experience of Ruangkerja to be more modern, flexible, and consistent, increasing the potential for client collaborations.
Result Achieved a fresh, clean, and user-friendly redesign, with positive user feedback and a better cross-selling potential for Ruangguru for Business (RGFB) products.
Since its initial launch, Ruangkerja had not undergone any significant UI updates. Feedback from NPS/CAST surveys and verbal responses from clients during monthly meetings frequently mentioned the need for a refreshed look.
Out of total 500+ feedback entries about visual From 38 client companies
257 feedback about UI Refreshment 126 feedback about UX & Flow ++ and more feedbacks verbally when meeting
Given this feedback, I believed it was the perfect time for Ruangkerja to undergo a complete restyling. Not only to elevate its visual appeal but also to align with Ruangguru for Business's new product lineup, such as the modern HRIS system. By unifying the design style across RGFB products, I aimed to create a cohesive ecosystem that would simplify cross-selling and provide a seamless user experience for clients.
Ruangguru for Business’s Product
Cross-selling Expectation
After a thorough design restyling, I'm excited to showcase the new look of the Ruangkerja app, inspired by the HRIS design style from Ruangguru for Business (RGFB). You can experience the prototype firsthand through with link below. I hope you enjoy exploring it as much as I enjoyed creating it!
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Mobile Apps Prototype
https://www.figma.com/proto/jelbYjYj0jFXD448FenW1T/RK-Restyling-w-HRIS?node-id=265-22749&p=f&viewport=300%2C428%2C0.09&t=FL2Jibrb5wNe7yNm-0&scaling=scale-down&content-scaling=fixed&starting-point-node-id=805%3A32568
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<aside> <img src="/icons/arrow-northeast_gray.svg" alt="/icons/arrow-northeast_gray.svg" width="40px" />
Desktop Web Prototype
https://www.figma.com/proto/jelbYjYj0jFXD448FenW1T/RK-Restyling-w-HRIS?node-id=871-50578&p=f&viewport=136%2C223%2C0.08&t=FL2Jibrb5wNe7yNm-0&scaling=scale-down&content-scaling=fixed&starting-point-node-id=1018%3A33552
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App Preview